GPY&R Melbourne lures strategy leader from London

Senior strategist Christine O’Keefe has joined GPY&R Melbourne from one the world’s most respected agencies, CHI & Partners, London.

O’Keefe has 15 years’ experience building brands across multiple sectors and two continents, having recently returned from eight years working in London.

Most recently at CHI & Partners, O’Keefe played a pivotal role in driving brand reappraisal for market leading energy company British Gas through their #noplacelikehome campaign, along with helping build brand relevance for Burger King and Travelodge in changing markets.

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San Churro and GPY&R warm up Pokemon Go players

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This article first appeared in B&T

San Churro and GPY&R Melbourne have capitalised on the success of latest mobile gaming phenomenon, Pokémon Go, to drive foot traffic to selected San Churro chocolaterias around the country.  With Pokemon Go surpassing twitter in daily active users, this is a huge opportunity for retail brands. Read more

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