GPY&R Melbourne lures strategy leader from London

Senior strategist Christine O’Keefe has joined GPY&R Melbourne from one the world’s most respected agencies, CHI & Partners, London.

O’Keefe has 15 years’ experience building brands across multiple sectors and two continents, having recently returned from eight years working in London.

Most recently at CHI & Partners, O’Keefe played a pivotal role in driving brand reappraisal for market leading energy company British Gas through their #noplacelikehome campaign, along with helping build brand relevance for Burger King and Travelodge in changing markets.

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