People know Spring Valley for its brightness, popping caps, glass bottle and liddle facts. In recent years however the brand had launched into new drinks categories beyond juice which were ultimatly unsucessful and which confused people’s idea of what Spring Valley stood for as a brand. The ‘Where Spring Comes From’ campaign was developed to refocus the Spring Valley brand back around fruit juice and back to being the bright, simple, lively brand that Australians love.

(GPY&R Melbourne)

Spring Valley


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