We developed a multi-platform campaign for Vinnies designed to drive foot traffic through the charity’s 253 stores across NSW. ‘Signed Finds’ had recruited leading local and international music artists to donate autographed, pre-loved, personal items that were hidden in Vinnies outlets throughout the state. Fans of these bands  searched for hints about the shirts’ whereabouts through a dedicated Facebook page and then hit the stores to find them.

(GPY&R Sydney)

St Vincent de Paul


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