If you ask people about Schweppes Lemonade they generally say that they prefer it. But increasingly, at the supermarket shelf, people have been reaching for the product that is cheapest. The Schweppes Lemonade campaign was developed to counter this concerning trend by reminding people of the latent connection that they feel with Schweppes Lemonade and combat the pressure of price. The Lemonade ‘Swimming Pool’ campaign was executed through ‘path to purchase’ outdoor media using arresting visuals that ignite the sense of positive nostagla that is ever present with Schweppes Lemonade.

(GPY&R Melbourne)



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