This article first appeared in The Australian Women’s Weekly
Ten dollars is a small price to pay if it could save a child’s life. That’s the message being touted by road safety activists asking Australians to put life-saving, life- like and life-size stickers of running children onto their wheelie bins to encourage drivers to slow down, look twice and not become complacent on suburban roads.
It’s a simple idea for a crucial cause. In the last twelve months alone there have been 1269 deaths on Australian roads; the highest figures seen since 2012.
According to the experts this is at least in part due to drivers thinking, ‘I know this area like the back of my hand,’ instead of acknowledging that risk could always be just around the corner.
To counteract this trend countless neighbourhoods across Australia have already transformed their curbs into warning-signs for motorists. And so far it appears the campaign is working, with most drivers hitting the brakes upon passing the sticker-clad bins.