January 17, 2017 Louisa Moore

Y&R NZ dominate The Directory Big Won rankings, ‘McWhopper’ named most awarded campaign worldwide in 2016

Y&R NZ has been named as 2nd most creative agency in the latest Big Won rankings, compiled annually by UK-based advertising bible The Directory.

Y&R was recognised for its McWhopper campaign – a proposed truce between fast food giants McDonald’s and Burger King, with the latter suggesting they combine their flagship burgers into one. It was rated the most-awarded ad campaign of 2016, anywhere in the world.

New Zealand as a whole was ranked the third-most creative country in the world, when it comes to advertising. Tom Paine of Y&R has ranked #1 most awarded Creative Director. Jono Key ranked #1 most awarded Planning Director and Josh Moore at #3 of Chief Creative Officer worldwide.

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