Y&R NZ dominate The Directory Big Won rankings, ‘McWhopper’ named most awarded campaign worldwide in 2016

Y&R NZ has been named as 2nd most creative agency in the latest Big Won rankings, compiled annually by UK-based advertising bible The Directory.

Y&R was recognised for its McWhopper campaign – a proposed truce between fast food giants McDonald’s and Burger King, with the latter suggesting they combine their flagship burgers into one. It was rated the most-awarded ad campaign of 2016, anywhere in the world.

New Zealand as a whole was ranked the third-most creative country in the world, when it comes to advertising. Tom Paine of Y&R has ranked #1 most awarded Creative Director. Jono Key ranked #1 most awarded Planning Director and Josh Moore at #3 of Chief Creative Officer worldwide.


this article first appeared in The Stable

GPY&R has won the pitch for Bel Australia, to become its strategic and creative agency.

Bel Australia is the local division of Bel Group that manages more than 30 brands globally, including The Laughing Cow, Mini Babybel and Boursin.

Frederic Dauba, marketing manager, Bel Australia, commented, “Throughout the process, GPY&R Melbourne showed they understood the Australian marketplace and how our brands can push through the clutter of the snacking category. We have some exciting plans and look forward to working collaboratively with GPY&R.”

Julian Bell, managing partner, GPY&R added, “It’s a privilege to be working with some of the worlds’ most famous household brands. We know FMCG is a hotly contested category, and standout creative work is a real differentiator. Bel Group have some fantastic plans for the future that include some significant product launch and we look forward to working with them closely in the future.”

Contact us