This article first appeared in Campaign Brief
On Saturday night GPY&R Brisbane was awarded Best of Show for Australian Road Safety Foundation ‘Life Saving Stickers’ at the 2016 BADC Awards.
Says Cam Blackley, ECD at BMF and chairman of judges: “It was an idea so simple, but so dramatic in its’ ability to change behavior immediately and each time it’s encountered. It’s a game changer with zero media buy.”
With 540 people in attendance, this was the largest BADC Awards in over 15 years and boasted several new entrant companies.
Said Garry Smith, 2016 BADC president: “We are very proud to have such brilliant work being justly awarded, and with the backing of our incredible sponsors, being able to celebrate the work with such a fantastic gala dinner complete with Grinder Girls, a Fire illusionist and pyrotechnics”.
GPY&R took home 5 Gold, 6 Silver, 6 Bronze.
All of the medalist and finalist work will be available to view with full credits and videos, on the BADC website later this week.