GPY&R Brisbane takes home Best of Show for Life Saving Stickers at the 2016 BADC Awards

This article first appeared in Campaign Brief

On Saturday night GPY&R Brisbane was awarded Best of Show for Australian Road Safety Foundation ‘Life Saving Stickers’ at the 2016 BADC Awards.

Says Cam Blackley, ECD at BMF and chairman of judges: “It was an idea so simple, but so dramatic in its’ ability to change behavior immediately and each time it’s encountered. It’s a game changer with zero media buy.”
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With 540 people in attendance, this was the largest BADC Awards in over 15 years and boasted several new entrant companies.

Said Garry Smith, 2016 BADC president: “We are very proud to have such brilliant work being justly awarded, and with the backing of our incredible sponsors, being able to celebrate the work with such a fantastic gala dinner complete with Grinder Girls, a  Fire illusionist and pyrotechnics”.

GPY&R took home 5 Gold, 6 Silver, 6 Bronze.

All of the medalist and finalist work will be available to view with full credits and videos, on the BADC website later this week.


Josh Moore, who was the creative leader behind this past year’s hugely successful McWhopper campaign has just been named the Chief Creative Officer of both GPY&R Australia and Y&R New Zealand. He takes on this role in addition to his role as CEO of Y&R New Zealand.

Josh took over the helm of the media and creative agency Y&R NZ in 2011. It was the #7 agency in the NZ market. This year the agency ranked No.1 in APAC at the Cannes Lions and No.4 in the world. On top of that Y&R NZ won The Grandy at the Andys, 6 Yellow Pencils and most awarded agency at D&AD, Best In Show at NYF and a highly coveted Webby. Prior to Y&R he was the founder of Us Sydney, now known as JOY Agency.

Tony Granger, Chief Creative Officer of Y&R states: “Josh has tremendous creative courage. It goes without saying that he is wildly imaginative, but he is also extraordinarily smart about what will make consumers pay attention and what will motivate them to take action. That’s what makes him so effective and extraordinary.”


Phil McDonald, CEO of Y&R Group Australia & NZ stated, “Josh has been a driving force in the growth and global reputation of our Y&R New Zealand agency. I’m excited to have him turn his creative attention to the entire region, and know that he will bring his energy and enthusiasm to our clients and our people alike.”

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