How a $10 wheelie bin sticker could save a life

This article first appeared in The Australian Women’s Weekly

Ten dollars is a small price to pay if it could save a child’s life. That’s the message being touted by road safety activists asking Australians to put life-saving, life- like and life-size stickers of running children onto their wheelie bins to encourage drivers to slow down, look twice and not become complacent on suburban roads.

It’s a simple idea for a crucial cause. In the last twelve months alone there have been 1269 deaths on Australian roads; the highest figures seen since 2012.

According to the experts this is at least in part due to drivers thinking, ‘I know this area like the back of my hand,’ instead of acknowledging that risk could always be just around the corner.

To counteract this trend countless neighbourhoods across Australia have already transformed their curbs into warning-signs for motorists. And so far it appears the campaign is working, with most drivers hitting the brakes upon passing the sticker-clad bins. Read more

GPY&R Sydney promotes Sasha Firth to MD

Sydney executive director, Sasha Firth has been promoted to managing director of GPY&R after almost 4 years with the business.

Previously Firth has led the Brand Asset Valuator offering for Y&R Group with Keith Newton, consulting for clients on brand creation, identity, repositioning and corporate acquisition.

Says Phil McDonald, CEO, Y&R Group ANZ: “Sasha is a highly regarded strategic business partner with a proven ability to effectively collaborate and change business outcomes for our clients. She adds great energy to our team’s culture in Sydney and is a trusted partner for her clients. I’ve worked with her closely for a while now and am delighted to see her step into the role, leading GPY&R Sydney.”

Says Firth on her promotion: “It’s a privilege to lead the talented GPY&R Sydney team and work closely with VML’s Aden Hepburn and IdeaWorks’ Danny Lattouf to help realise our shared ambition for the businesses.”

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