Q&A with Ben Coulson, named in the top 10 CCO’s worldwide in The Directory Big WON rankings

What does it take to be seen as one of the best creative minds in the industry?
You have to make more great work, more often than the rest of the pack. Looking at the Won Report top 10, there are no one hit wonders. These guys bank seriously good stuff every year, across clients and disciplines. The best creative minds in our business are the most consistent. Mediums change, clients come and go, agencies go hot and cold, their work stays great.

What campaign that you’ve worked on are you most proud of and why?
I don’t like looking in the rear view mirror. I’m much happier thinking and talking about the next thing I am busting hump to get made. Let me get back to you on that when I’m retired, sitting by the fire in my slippers.

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