Webby talks @ GPY&R Melbourne

From Wall-E or Her to the Terminator series, we’ve long been obsessed with
the role technology will have on the future of society and relationships.
And more often than not, that impact is overwhelmingly negative. If you
believe what you see in the media, we¹ll all become so engrossed with tech
like VR that we won’t see the point of getting out into the real world,
interacting with real people and building real relationships.

On the other hand of course, you could easily make the case that
technology has enhanced our relationships with those we care about. Would
you really still know what all your old schoolmates were up to if it
weren’t for platforms like Facebook? Would we have gone as nearly as many
dodgy dates without Tinder? Or been able to buy better presents for loved
ones thanks to shopping site wish lists?

It was exactly this debate that we explored during a fascinating session
with Claire from the Webby Awards today. We saw a social network designed for
two people only and aptly called Couple. We saw an app called Moment that
tracks and can limit your daily phone usage. And we learnt about ‘The
Machine Zone’ – the state of mind brought on by the addictive tendencies
of apps like Snapchat or Instagram. 2016’s big theme at the Webby Awards is
‘The internet can’t be stopped’ – sound scary or exciting? Perhaps it will
continue to be a bit of both.

Find out more about the Webby awards here and view our Webby Award
campaign case study here.

New work: Showcasing Australia Post’s role in supporting small businesses

GPYR’s Melbourne office has recently launched a new integrated campaign for Australia Post to showcase the various ways in which they help Australian businesses get online and grow. With services including international sending solutions, eBay integration and their extensive sending and collection network, Australia Post is in essence the business behind small business. With their backing, small businesses have everything they need to make their ideas bigger.

The campaign showcases real small businesses around Australia from Mt Franklin to Kangaloon, Mataranka to Minyerri and Melbourne. Keep an eye out for the ads on TV, social and digital media and outdoor, and throughout Australia Post’s store network.

 

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