New work: turning a simple offer into engaging content

Sometimes it’s the seemingly straightforward tasks that can turn into some of the most interesting creative opportunities. When Australia Post asked us to promote their new offer of sending a 1kg parcel anywhere in Australia for $10, we could have responded with some basic tactical ads. Instead, check out our fun new Facebook content series that follows the story of two Australia Post characters as they visit all of Australia’s key destinations, travelling for only $10 each time. They started off in Perth and have been to Melbourne and Bondi already – continue to follow their story throughout June by visiting the Australia Post Facebook page.

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