ON THE GROUND AT SXSW2015 > What Happens in Texas….Wrapping up South by Southwest:

Matt Farrugia, Managing Partner, GPY&R Melbourne

 

South by Southwest is an insane experience. During the festival, tens of thousands descend on Austin, Texas to share ideas, learn from one another, and show off the craziest new technologies from around the world. Over the past decade it has become a key event in the advertising calendar, but for us, SXSW is about so much more than bringing advertising insights back home. Here’s what I learnt during my week in Austin.

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ON THE GROUND AT SXSW2015 > Redefining the Next Generation Retail Experience

Julian Bell, Managing Partner, GPY&R Melbourne

There is no doubt that the retail world is going through some challenging and dynamic times. With both physical and digital stores adapting to new technologies and responding to changing consumer behaviours, it’s interesting to watch how retailers respond and change the experience they are creating. Our curiosity led us to a retail session at SXSW where we heard from Jennifer Hyman (CEO, Rent the Runway), Julie Bornstein (CMO, Sephora) and Katrina Lake (CEO, Stitch Fix) on their perspectives on the new retail paradigm.

For me, the standout from this panel session was Jennifer Hyman. The founder and CEO of “Rent the Runway” spoke passionately about the challenges facing retail and how her business has achieved its success (currently over 4 million members & 250 employees). For someone whose business is largely online, it was also pretty refreshing to not hear doomsday predictions for the future of bricks and mortar stores.

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On the ground at SXSW 2015 > UNDER THE HOOD: Tech Behind Autonomous Vehicles

Julian Bell, Managing Partner, GPY&R Melbourne

Autonomous vehicles have arrived. Car manufacturers have released prototypes. New cars are incorporating partial autonomous features, making driving safer. But how?

While most people know the capabilities of autonomous vehicles and hope to one day own one, they are unsure of how they operate. As sensing technology and real time data processing gets faster, smaller and more efficient, autonomous vehicles will continue to evolve and become the norm.

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