What does Google’s shift away from ad-funded models mean for our industry?

From Alex Horner, GPY&R Melbourne Senior Strategist

I’ve always thought of advertising as one of the more ‘sustainable’ career choices out there: bar some kind of apocalypse, people will always have things to sell and need help from folks like us to sell them. This view was reinforced further when the ad-funded content model started to appear online. In fact, most of your favourite content-centric websites & platforms are probably funded primarily by advertising. Go us.

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