GPY&R Melbourne has launched its first major campaign with Australia Post since being appointed as the lead agency for Australia’s leading parcel and retail organisation.
GPY&R Melbourne had a great evening last Thursday at ADMA’s new Australian Creativity & Effectiveness Awards, picking up 5 awards for 3 campaigns, going home as the second most awarded agency of the night.
In 2014, ADMA overhauled its awards program to focus only on marketing, media and advertising work that demonstrated an equal measure of creativity and effectiveness. ADMA also created new awards categories to focus on its five core pillars: customer experience, content, creativity, data and technology.
GPY&R Melbourne took out the Best Not-For-Profit campaign and Best Ambient or Experiential campaign for Lost Dogs Home ‘Human Walking Program’, the Best Media Campaign and Best Customer Acquisition Campaign for ‘Air Force Medical Specialist Reserve’ for Defence Force Recruiting, and Best Out-Of-Home campaign with ‘Buildboard’ for Defence Force Recruiting Navy.