GPY&R Brisbane Wins Best of Show at BADC for 2nd year running
Their Mozzie Box idea for SP Lager follows up it’s many awards, including a Silver Lion at Cannes, with The Best of Show at the 2014 BADC Awards.
This week Facebook relaunched Atlas, a suite of ad technology it purchased last year from Microsoft. It promises far tighter targeting, true cross-device tracking and measurement of the impact of online ads on offline sales. If it manages it pull these things off successfully, Atlas is going to be a very big deal indeed to us in the advertising world. Let’s break down why, with the following thoughts from GPY&R Melbourne senior strategy planner, Alex Horner: