GPY&R Brisbane win Best of Show again at BADC Awards

GPY&R Brisbane Wins Best of Show at BADC for 2nd year running

Their Mozzie Box idea for SP Lager follows up it’s many awards, including a Silver Lion at Cannes, with The Best of Show at the 2014 BADC Awards.

How Facebook’s Atlas is rewriting the book on ad targeting and measurement

This week Facebook relaunched Atlas, a suite of ad technology it purchased last year from Microsoft. It promises far tighter targeting, true cross-device tracking and measurement of the impact of online ads on offline sales. If it manages it pull these things off successfully, Atlas is going to be a very big deal indeed to us in the advertising world. Let’s break down why, with the following thoughts from GPY&R Melbourne senior strategy planner, Alex Horner:

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