Five points on innovation success

This article by our Y&R Group MD, Andrew Dowling appeared today in BRW

There is a lot of hot air in our industry about innovation. Claims of world firsts, media firsts, technology firsts. Designed-for-creative-award-show-circuit firsts.

But to my mind, there’s an important distinction between being the first to do something and executing an idea that genuinely changes the way we meet customers’ needs.

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