SXSW Interactive: 2014 highlights from Nicholas Sellars, Digital Art Director GPY&R Melbourne

Nicholas Sellers, GPY&R Melbourne’s Digital Art Director, shares some of his observations from this year’s SXSW Interactive. 

For me, the greatest change that stood out in 2014 was the shift in focus. Last year I felt that single technologies were being recognised, whereas this year, there was an increase in rules and trends within the functionality of upcoming technology.

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