The business of creativity, the art of science

This piece by our Y&R Group COO, Jason Buckley appeared today in Marketing Magazine

We have always believed that great ideas come from making connections between brands, and the human and cultural contexts in which those brands exist.

The advertising we produce – whether in the form of TV commercials, posters, websites or social media campaigns – is simply a means to an end, where the desired end result is a reaction in someone’s head upon seeing or hearing our communication. Everything we do is geared towards influencing that reaction.

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